A recent study showed that mobile operators on average spend 15 percent of their revenues on network infrastructure and IT – but a whopping 15 to 20 percent on the acquisition and retention of customers. Reducing churn by keeping current customers and preventing them from switching to other operators is one of the key factors in staying profitable.
Since almost everyone in a mature market has a telecom provider, the ways to grow are in many ways limited to:
Listen to your customers
Bundled services are common in the telecom industry and range from streaming sites and access to media to discounts in stores etc. We do however believe that the service we can provide, ID-monitoring for a safer online experience, holds even more relevance for your line of business as you are the gateway to the internet. This will make you gain trust in the bargain as well as make you stand out from the crowd.
To protect the consumer`s digital life is not a new thing for telecom. Traditionally telecom has been one of the main providers of Anti-virus software for the consumer's home computer. However, people in general no longer keep personal and work-related files and documents directly on their computer. They store them online, in the cloud. ID-monitoring is a solution for keeping the customer safe in this new era.
Creating content and offering a service related to identity theft and cybercrime in general is a great way to drive online traffic related to a frequently searched and engaging subject. In other collaborations our partners have seen an increase of more than 50% in incoming traffic from organic search with keywords related to our service and cybercrime. As the awareness of ID theft increases, the higher the search volumes will be.
An ID-monitoring service means that you get an additional channel through which you can communicate with your customers, via for instance the alarms. This could widen the communication beyond extended subscriptions and bargain of prices and also generate much more traffic to your existing customer interfaces. Finally, having you as ID-monitoring service provider will also increase the incentives for the customers to stay with you.
Make it your own